I chose Mythos Black. I ordered an S Line Plus so I got a free metallic paint (hence Mythos over the standard black). Why black... good question.
I've always preferred neutral colour cars, so white, silver, grey, black. I don't really know why. I've owned other cars and just bought whatever colour they were. Then when it came time to buy my first X5 I used something like autotrader.co.uk and realised I had a colour choice, so while I didn't pick the colour, I went for the neutral colours when deciding. So I had a Sterling Grey one (X5 SE). Then I wrote it off and bought another Sterling Grey one (X5 Sport), for no particular reason than it fit my budget and had a higher gadget spec than the previous one.
My (older) brother has always had black company cars (generally BMWs, the occasional Merc but I think he's had an Audi too) and I always think they look really executive and classy. Having happened to see a couple of white Audis in the couple of weeks before my final decision I thought they always looked dirty. I know, I know, any car can look dirty, but these didn't look offroad filthy, just that they looked really bad with a reasonably small amount of dirty. I'm not saying all you white car owners made a bad choice, these might have just been bad luck - but it put me off white.
So, having never had a black car but always wanted one, ruled out white cars because they seemed to look dirty easily and having just owned two grey cars in a row - the easy decision was Mythos Black
