Not got know where near as good spec no key advanced and no electric memory seats or B&O sound systemI'd say its way way over priced. He's having a laugh - more than an Audi dealer would charge (indeed just looked, it is more than Audi are asking for the same car). Trade value is the range of 26500-27500 PX value. Dealers in the main will be asking 32-33k for a car with that mileage. 28500 tops and both are winning.
Same car at a dealer, but with nicer wheels.