If you browse/download the latest PDF from the audi website for the Q5, It lists
the comfort package as items 4E9, 8T1 and 9ZX being Cruise control, mobile telephone preparation ? Bluetooth interface and power operated tailgate.
When I ordered my Q5 the Technology pack included the electric tailgate, which it now doesn't, although the tech pack is not reduced in price.
I suspect this is one of those marketing initiatives to increase prices without increasing the base model price which is what magazines etc. use to compare cars.